Market development is a core business function of SaskBarley. The primary goals of our market development initiatives are to promote Canadian barley and barley products that increase value, expand markets and provide greater returns to producers.

At SaskBarley, we recognize the importance of keeping all stakeholders informed, engaged, and connected. We endeavor to ensure that producers, industry partners, and the wider community are well-informed about our initiatives, developments, and industry trends.

Program objectives:

• Deliver clear and concise messaging that accurately articulates the interests and priorities of barley producers.
• Build understanding and support among various stakeholders.
• Partner with like-minded organizations and groups to amplify our message and reach a broader audience.
• Align ourselves with those who share our goals and the interests of Saskatchewan farmers to maximize our impact and advocate more effectively on behalf of barley producers.

Follow us on X and Facebook @SaskBarley and find a list of production resources, agronomic fact sheets and news at BarleyBin.ca.

Advocacy is a core business function of SaskBarley. Our primary goals in this area are to ensure barley producers’ interests are articulated and advanced in a focused and consistent manner.

Program objectives:

• Working for producers by collaborating with as many like-minded groups as possible to correct market failures
• Aligning organizations with influence with those of expertise
• Ensuring that the producer’s voices, with respect to barley, are being heard by government and decision makers
• Expanding the advocacy network to work towards a “Team Saskatchewan” concept

Check out our advocacy work.