Market development is a core business function of SaskBarley. The primary goals of our market development initiatives are to promote Canadian barley and barley products that increase value, expand markets and provide greater returns to producers.
Program objectives
- Provide leadership toward the alignment of producer and all value chain interests to build an internationally-competitive team approach
- Facilitate sound analysis and understanding of market impacts
- Work with industry to develop a price discovery mechanism
- Assess and develop market potential in areas of food, feed and industrial uses.
We are also a key partner of the Canadian Malting Barley Technical Centre (CMBTC).