The primary goals of our market development initiatives are to promote Canadian barley and barley products that increase value, expand markets and provide greater returns to producers.
Program Objectives
- Provide leadership toward the alignment of producer and all value chain interests to build an internationally-competitive team approach
- Facilitate sound analysis and understanding of market impacts
- Work with industry to develop a price discovery mechanism
- Assess and develop market potential in areas of food, feed and industrial uses.
We are also a key partner of the Canadian Malting Barley Technical Centre (CMBTC).