Farm & Food Care Saskatchewan
SaskBarley supports Farm & Food Care Saskatchewan, a nonprofit charitable organization dedicated to building public trust in food and farming. Their work bolsters our ability as an industry to meet the challenges of food security, climate change, and sustainability in farming practices. By showing Canadians how the agriculture sector is sustainable, caring, and innovative, we can change consumer attitudes and behaviors, government regulations and public policy.
Learn more about their programs at farmfoodcaresk.org.
2024-25 Activities
Opening Farms Gates and Building Trust
Farm & Food Care Saskatchewan is the provincial organization that connects consumers to farming within the province and builds skills and interconnectivity within the ag sector.
SaskBarley’s support for Farm & Food Care Saskatchewan helps consumers learn more about agriculture in the province through events like Open Farm Days and farm tours for university students. It contributes to FFC SK’s provincial #CelebrateAg campaign that brings awareness and appreciation to the great food grown here and the strength and resilience of our sector. FFC SK also provides training for people in the ag sector to answer tough questions about farming and food and brings the industry together for meetings and seminars to find collaborative ways to increase trust in agriculture.
BY THE NUMBERS
- 4,500 estimated attendees at Open Farm Days in 2025
- 82% Open Farm Days visitors improved their understanding and perception of agriculture in Saskatchewan
- 576 students reached through lectures and tours
- 656,912 reached through FFC SK’s #CelebrateAg campaign for Ag Week
- 1,652 ag sector members reached through presentations
- 1,172 industry members reached through FFC SK’s monthly newsletter
Empowering Canadians with Farming Education
Canadian Food Focus is a national organization that engages, educates and empowers Canadian consumers with information about food and farming.
We work with ag sector partners who are developing science-based information about their sector and we deliver it to consumers. Canadian Food Focus uses a deep understanding of consumer behaviours to create content that resonates with their personal and emotional connections to food. We’re in tune with Canadians’ questions, beliefs and values based on extensive research, social listening and data from consumer surveys. This alignment allows us to repurpose agricultural information and relate it to food, recipes and health—and to provide it in one place that represents all Canadian foods from coast to coast. As well, within a single platform, we can demonstrate how the sector is working together to drive sustainability, food safety and food security.
By representing all of agriculture and connecting through the food information that resonates with consumers, Canadian Food Focus regularly exceeds industry engagement benchmarks and is consistently among the top results when people search online for farming and food information.
BY THE NUMBERS
- Users spend an average of 1 minute and 40 seconds per visit (compared to industry average of 77 seconds)
- 39,000 followers across eight different platforms
- 76% increase in engagement and a 54% increase in reach in first six months of 2025
- Overall (web + social): 15.3M organic impressions | 40.8M impressions from advertised content
- 1.48M website pageviews from 1.05M visitors
